360-Degree Virtual Tour Is A Robust Marketing Tool: True?
The 360-degree virtual tours feature available on some websites is grabbing the headlines for all the right reasons. It has an exponential marketing potentiality if implemented advantageously.
Virtual tours in three-dimension offer a highly interactive user experience where the site visitors are free to check the product (brand offering) from every angle for reaching a better purchasing decision. The flexibility it provides in viewing the item or the object being advertised is worth appreciating.
Do you know what is a 360-degree virtual tour?
A virtual tour is created by composing a sequence of videos and or images linked together to offer a 360-degree view of the location or the object (to be advertised). It enables the audience to check the product in a reconstructed 3d space with a 360-degree effect. It involves multisensory simulation.
This stunning virtual-reality experience obviously excites the audience, convincing them to spend more time on the site, thus enhancing the engagement level positively.
Virtual Tour in Business Marketing
In corporate video production, the demand for 360-degree virtual tours is steadily rising. Reputable brands associated with Corporate Video Production in Brisbane admit that business owners are embracing this hi-tech videography and imagining trends to allure more prospects.
As it allows checking the object (like a property or a tangible product) from every angle possible to inspect it better, the intended audience finds it useful.
Business owners are considering the addition of a Virtual Tour section on the official/business website. It guarantees better engagement and thus increased lead generation and a greater scope for conversion.
Video content is already a major hit with today’s consumers. The application of 360-degree with 3d visual effects in product or service displaying videos will enable consumers to have a holistic view. It facilitates reaching an informed purchasing decision.
Top 3 Businesses that Can Benefit from Virtual Tours
The first and foremost business that can reap the maximum possible benefit from 360-degree 3d virtual tours is Real Estate. Corporate Video Production in Brisbane catering to real estate sectors gets projects to film their offerings in 360-degree 3d format.
Clients can check and thoroughly inspect the property sitting at home or attending a meeting at the office. Just go to the website and click on the virtual tour section followed by clicking on the offerings.
Walk through the property as if you are actually passing through each and every room, corridor, and outdoor area of the property being marketed.
Construction and Renovation
Construction and Renovation agencies can convince their prospective clients of their credibility better by incorporating 360-degree 3d virtual tours on their sites. It is always more effective to check past projects or ongoing projects than to read testimonials.
Manoeuvre the cursor over the project samples and cruise through them as if you are personally inspecting them on-site. From checking landscaping projects to different sorts of interior renovation work, it gives a more vivid view and multisensory experience supporting reaching a decision quicker.
Building, Construction and Renovation companies are mostly approaching agencies able to offer Corporate Video Production in Brisbane with 360-degree 3d effects.
The application of 360-degree 3d video and images in the eCommerce sector is remarkably advantageous. Why? Won’t you feel good if you could check the product by rotating it at various angle and inspecting it from all sides before hitting the ‘buy’ option?
It allows conducting a thorough and better inspection of the product without having to visit the brick-n-mortar shop. Sit on your couch, and maneuver the cursor on the product image or video. You will realize better if you like it or not.
Corporate videos are good marketing tools. But, such videos in 360-degree 3d effects and virtual tour facilities are GREAT marketing tools. We enlisted three industries here only. The list of businesses that can gain enormously from such videos also includes Logistics, Automotive, & Hospitality.
It is indeed a robust marketing tool that will fetch you prospects once embedded on your site.
Read our previous blog “Can Product Demo Videos Be A Great Converting Tool?“
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